"Fair Trade CEO Paul Rice has spent his life and career exploring the issue of how to benefit from our planet's resources without destroying them or each other and pushing businesses to take responsibility for the way their products are sourced and encouraging consumers to buy them. In a world of labor strife, climate disasters, and unpredictable markets, this book is a reminder of how far we've come already, and makes the case that we don't have to despair. This is a story not merely about sourcing and business, but about the power of ideas and what it takes to make them real"--