This volume presents Twitter, which is a website owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. This volume shows readers how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then readers will learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers the basics of signing up and creating tweets; following other users and adding followers to your own tweets; mastering the tools that tie Twitter to many other Web applications, including mobile devices; and strategies for enhancing business communication, marketing, and networking opportunities with Twitter.